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Dr. Alonso Dos Santos received the Applied Marketing Research Competition Award 2020 at the Carolan Research Forum and the Amorós Award from the Foundation for Research in Physical Activity and Sport Sciences in 2019 and 2020 in Chile. He is an associate professor of the Chilean university Universidad Católica de la Santísima Concepción, coordinator of the Marketing Department, professor of marketing and market research in business engineering. |
The Outreach and Community Engagement unit of the Faculty of Law and Business (FCJE) of the Universidad de La Frontera (UFRO) received Dr. Alonso Dos Santos, an associate professor from the Faculty of Economics and Business of the University of Granada in Spain. The academic, who holds a Ph.D. in Marketing and Consumer Behavior and a Master's Degree in Marketing and Consumer Behavior, visited the faculty as part of the mobility program for academic purposes of his university. Within his visit at FCJE-UFRO, Dr. Alonso Dos Santos carried out the hybrid workshop “Market Research”, which was aimed at students of the Master’s degree program in Business Administration (MBA) and academics of the Department of Management and Economics. The workshop reviewed the basic operation of SPSS software for statistical analysis in social sciences, which provides significant tools and techniques for data analysis in market research. In addition, he gave a talk about “The Research behind Neuromarketing”, in which he presented the four main techniques of Neuromarketing, its characteristics and some applications in research. “The idea behind the meeting was to stimulate the development of research ideas in marketing and market research, to strengthen the participants’ research skills in that field, and to provide tools and encourage collaborations. One example is the application of eye tracking to detect how consumers look at certain parts of advertisements,” he explained. The purpose of the activities developed by Dr. Alonso Dos Santos was to strengthen the internationalization of the academic staff and undergraduate and graduate students of FCJE-UFRO, to enhance their skills and knowledge in the field of business, as well as to promote joint research between the Faculty of Law and Business in Chile and the University of Granada in Spain. The director of the Outreach and Community Engagement unit of FCJE-UFRO, Dr. Carolina González Suhr, highlighted the workshops carried out by Dr. Alonso Dos Santos and the opportunities to create strategic partnerships with the Faculty of Economics and Business in Spain. “The visit of Dr. Alonso Dos Santos was very inspiring and important for our faculty. It allowed us to learn about the latest developments in the field, with practical examples and advice for both the development of research ideas and the development of our undergraduate and graduate programs. In addition, we can start partnerships and possible cooperation agreements with the University of Granada this way,” she pointed out. Within his activities at UFRO, Dr. Alonso Dos Santos also had a meeting with Dr. Lorena Vieli del Río, the director of the International Affairs Office. “We talked about how to revitalize the existing agreement between the two universities and about exchange opportunities, not only at the faculty level, but also at the university level, starting with the exchange of students, staff and academics, for research, but also for the exchange of classroom experiences,” she commented. Written by: Faculty of Law and Business, UFRO |
